After cleansing and conditioning
- separate soaking wet hair into 5 parts (4 quadrants of the head and the crown of the head),
- while hair is still soaking wet, distribute product through each section of hair, starting with the ends of the hair and working to the roots of the hair,
- apply product liberally for a tighter hold, or more conservatively for a lighter hold,
- style as desired,
- allow hair to air dry,
- (optional) for more volume, scrunch out hair while it is still wet.